They want you do do missions for them to increase the prestige of their university. But instead of getting higher levels of recruits you get a greater percentage chance that there will be an Academy Graduation rumour in that zone. Some of the missions could be interesting, too -- you need to carry 4 passengers to go study ancient ruins or other wilderness sorts of things.
phone: Huawei Y3ii LUA-L21 OS 5.1 Android EMUI 3.1 Lite Kernel 3.10.65 Build # LUA-L21C576B105. Android Security Patch 2016-03-01